Search Engine Strategies will hold its first conference in China next March 17 & 18th in Nanjing. The city of Nanjing is the capital of Jiangsu Province and is located about 5 hours west of Shanghai. The search scene in China is heating up with Baidu the current leader holding the lead at 37%, Google at 23% and Yahoo with 21% according to Analysys International’s Search Engine Focus Report 2005. China has more than 100 million internet users with growth expected to top 120 million by the end of 2005. If you’ve ever thought about adding China to the mix, you don’t want to miss this one.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
