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Searchers find search engine results less reliable

A recent study from the University of Southern California found that a growing number of users find search results less accurate and reliable.

51% of those interviewed declared they trust Search Engine results, down from 62% in 2006.

The study identifies search as a fundamental means to find information and keep up to date, with only 46% of users inclined to believe that “most or all of the information online is generally reliable”.

Source: TechCrunch

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Sante J. Achille

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