SEMPO expands the reach to APAC region

Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee.

SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as well as to provide support to working groups under SEMPO APAC. Currently the committee has volunteers from China, Japan, Hong Kong, India, Singapore, Jakarta, Australia and the US. Committee representatives are highly regarded industry professionals in each market, and are frequent speakers at local industry events.

SEMPO APAC’s recent activities include a series of webinars, seminars, networking meetings, an Asia tour with SEMPO leadership conducted in Beijing, Mumbai, and Singapore, as well as market surveys carried out in India, Japan, and Singapore.

“Our development in Asia-Pacific has been inspiring. The teams that have come together to form Working Groups are passionate and continue to drive growth. We are pleased to see the APAC team focus on the broader region to include Australia and surrounding markets. With 41% of the Internet Users in Asia-Pacific, SEMPO will continue to make a commitment in the region. We are thrilled with the Asia-Pacific talent that continues to take leadership roles in SEMPO.” Sara Holoubek, president of SEMPO Board of Directors said. ”

For more information visit http://www.sempo.org/public_groups/apac/ or write to Motoko Hunt (Chair of SEMPO APAC & Multilingual Search editor) apac-chair “at” sempo.org

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Motoko Hunt

President & Search Marketing Strategist at AJPR

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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