Global Marketing News – 9th May 2017
Snapchat is to introduce three new tools for advertisers, a bitter legal battle between Google and the Italian authorities has come to an end, and research has found that cross-border and mobile ecommerce are becoming more popular in Germany.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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