Geo-targeting strategy: PPC options within AdWords
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and released postal code targeting for Canada, allowing marketers […]
New international advertising opportunities for social marketers
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including […]
London Olympics 2012: Missed opportunity in online advertising?
Whilst some of the big players like Coca-Cola, Visa, McDonalds etc. have truly taken the opportunities available via online media by the throat, I have got just one little nit to pick with the Marketing Team for the London Olympics. These Games have been branded as the Social Games, urging Olympic fans to use all […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]