5 App Lessons Learned: Case Study From Mobile Marketing Strategies, London
Consumers looking for a better deal and making savings online is BIG business. In the UK, 67% of adults are going online to seek discount codes and sites, such as VoucherCodes.co.uk, are looking at innovative ways to engage and retain hordes of frugal shoppers. VoucherCodes.co.uk has 6 million members in the UK and has had […]
Case study: How app pricing strategies impact on revenue and downloads
Developers and consumers are only just beginning to see the relevance of apps and their application in everyday life – excuse the pun – not just browsing catalogues or downloading the latest gimmicky talking cat. Apps are beginning to get serious! However, the fact remains that they have already been embraced early by gamers. Here […]
How To Easily Review Competition And Track The Global Performance Of Your iOS App
TechCrunch reported in late July that the App Store has surpassed 650,000 apps. It therefore goes without saying that app visibility in itself has become an extremely challenging task. Assuming you’ve already launched your app (which was hopefully accompanied by a carefully thought-out strategy to maximise exposure), it’s time to track its performance in the App […]