The world is changing: 7 key global mobile insights
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it makes complete sense to observe someone who is also widely regarded as a knowledge expert […]
Who Will Challenge Android & iOS In The Global Smartphone OS Market?
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone and OS ecosystem, posing speculation […]
Global tablet shipments on course to overtake PC in 2013!
For the first time in over five years, global PC shipments saw a year-on-year decline by Q4 2012, according to IDC’s Worldwide Quarterly PC tracker. With 89.9 million shipments worldwide in Q4 2012, this meant a 6.4% decrease across all vendors, compared to 95.9 million in Q4 2011, with only ASUS and Lenovo making gains. […]
Case study: How app pricing strategies impact on revenue and downloads
Developers and consumers are only just beginning to see the relevance of apps and their application in everyday life – excuse the pun – not just browsing catalogues or downloading the latest gimmicky talking cat. Apps are beginning to get serious! However, the fact remains that they have already been embraced early by gamers. Here […]
How To Easily Review Competition And Track The Global Performance Of Your iOS App
TechCrunch reported in late July that the App Store has surpassed 650,000 apps. It therefore goes without saying that app visibility in itself has become an extremely challenging task. Assuming you’ve already launched your app (which was hopefully accompanied by a carefully thought-out strategy to maximise exposure), it’s time to track its performance in the App […]
Will Yandex Maps Integration Into iOS6 Keep Google At Bay?
Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details on Apple’s Maps service, Yandex’s geosearch API powers that that search, providing information about restaurants, […]
Android Drives The Largest Share Of Mobile Device Traffic In Argentina
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share, Google’s mobile OS lagged significantly […]
Android vs. iOS: Global market shares do not reflect traffic
Global Android growth is quite mind-boggling. About a month ago Andy Rubin, the father of Android, stated that 900,000 Android devices were being activated every single day. 900,000 – take a minute to let that number sink in. Obviously, such figures are bound to reflect positively on market share, and although Android was already the […]