Search marketing growth in the Middle East: Google travel queries outpace the UK
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier to entry. The Arab Spring in 2010-11 was not only a major world event but […]
Internet More Popular Than Television In The Middle East
The Middle East is one of the major growth regions for the internet, and a study released this week revealed that web users in the region spend more time online than many of their Western counterparts. Here, Omar Khaled, Partner Relations Manager for Arabic search engine Ayna, talks about how search is evolving in the […]