After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. … Read More
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond … Read More
In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his … Read More
In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version … Read More
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential … Read More
Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: … Read More
While China has seen the first signs of a decelerating economy at the macro-level, the digital landscape largely continues to march on unimpeded. According to a list released earlier today by Forbes China on the country’s top CEOs for 2012, … Read More
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences … Read More
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific … Read More
The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the … Read More
Mobile Internet usage has overtaken desktop for the first time in the world’s largest internet market. A report from the China Internet Network Information Center (CNNIC) confirms that there are now 538 million Chinese users accessing the web, with over … Read More
A couple of weeks back, leading Chinese search engine, Baidu, unveiled its Foxconn-made smartphone which is powered by its proprietary OS called Cloud. Priced at just $160 – about five times less than the cost of an iPhone in China … Read More
There is one word that comes to mind when evaluating Baidu’s 2011 financial performance: gangbusters. Although Google CEO and co-founder, Larry Page, used that very same word to describe Google’s Q3 2011 earnings, this seems very applicable to the Chinese … Read More
Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own – and this is almost what Google does when … Read More
As a board member of SEMPO, the Search Engine Marketing Association and a multilingual internet marketer, I need to weigh in on many things when I consult my clients and one of them is what search engine to choose to … Read More
