A global PPC success story for new Yandex experts
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. And boy did it finish well! But before I start praising the performance of the […]
The Rising Global Ambitions Of China’s Tech Giants
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond the country’s domestic borders to keep up past years’ exponential growth rates. Certainly, if you […]
Top 5 global search properties: How did they perform in 2012?
In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his statement was that global PC shipments saw a year-on-year decline in Q4 2012 for the […]
Will mobile prove to be Baidu’s big international break?
In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version of Baidu’s mobile browser. Launched yesterday for customers of Orange’s Egyptian MobiNil network, the aim […]
Survey: Working With Multilingual Search Agencies & Local Search Engines
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential of targeting these mastodons, many businesses continue to refrain from doing so due to language […]
The Chinese search engine war: How has Qihoo’s market entry affected Baidu?
Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: To what extent would Baidu be able to weather the increasingly competitive Chinese search environment? […]
Forbes China Top 10 List For 2012: Who Is China's Best CEO?
While China has seen the first signs of a decelerating economy at the macro-level, the digital landscape largely continues to march on unimpeded. According to a list released earlier today by Forbes China on the country’s top CEOs for 2012, part of the reason is likely attributed to very competent tech CEOs driving forward the […]
Understanding Chinese web design: Why are sites so incredibly link heavy?
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences and legal complexities of setting up a business in China can prove too big a […]
Keep Up! Mobile Search Is Moving Fast In Asia-Pacific
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific focus on the Asia-Pacific region. Currently search drives 30% of all mobile visits, globally with […]
Baidu’s Q2 2012 Results: All Eyes On Mobile Going Forward
The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the report’s release last week, has been the announcement of mobile phones overtaking PCs as the primary […]