Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Facebook Top Ads: A Global Comparison
As a significant social media mogul, Facebook provides a prevalent means of advertising for countries all over the world, and being able to view the ads that are being run globally can prove to be quite revealing. Many assorted types of businesses and entities utilize Facebook as a marketing tactic most likely due to the […]
Global Online User Engagement Stats: Quick Important Takeaways
Yesterday, comScore released a report which includes statistics on online user engagement in key markets around the globe. Below are some notable takeaways: 45.3: This is the number of hours the average Canadian spends online each month, placing the hockey-crazy nation as a superior #1 on the list, followed by the U.S and the U.K. […]