The Rising Global Ambitions Of China’s Tech Giants
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond the country’s domestic borders to keep up past years’ exponential growth rates. Certainly, if you […]
China leapfrogs the world in social commerce
Everyone is well aware of the breakneck speed at which China is growing economically. Its breakneck pace of digital adoption is less well-known, however. Many know of the speed with which Chinese consumers have adopted social media, but it the strength of mobile, tablets, and e-commerce that surprises. The thing that separates China from the […]
International anchor text analysis: What is most natural?
One of the most important jobs for an SEO in these post-Penguin days is trying to maintain a natural-looking backlink profile. Penguin has now been rolled out in Googles across the world, and while it may not matter as much for Baidu or Yandex, it is only a matter of time before they too start […]
The Chinese search engine war: How has Qihoo’s market entry affected Baidu?
Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: To what extent would Baidu be able to weather the increasingly competitive Chinese search environment? […]
How Hofstede can help in reducing the margin of error when expanding internationally
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on 93 countries, can especially prove useful for smaller and less resourceful businesses contemplating international expansion. […]
Forbes China Top 10 List For 2012: Who Is China's Best CEO?
While China has seen the first signs of a decelerating economy at the macro-level, the digital landscape largely continues to march on unimpeded. According to a list released earlier today by Forbes China on the country’s top CEOs for 2012, part of the reason is likely attributed to very competent tech CEOs driving forward the […]
Retailers should head to Asia for e-commerce growth
E-commerce brands need to be focusing on Asia for growth, according to eMarketer figures which predict that the region will generate more online sales than any other by 2013. North America has consistently been the leader in B2C e-commerce sales, followed by Western Europe however both these regions will be surpassed by Asia-Pacific, where increased […]
Understanding Chinese web design: Why are sites so incredibly link heavy?
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences and legal complexities of setting up a business in China can prove too big a […]
Has Chinese e-commerce managed to counter the macroeconomic headwind?
Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on course for its softest showing since 1999, CNBC notes. But although down from the double-digit growth […]
Keep Up! Mobile Search Is Moving Fast In Asia-Pacific
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific focus on the Asia-Pacific region. Currently search drives 30% of all mobile visits, globally with […]