If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, … Read More
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top … Read More
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week … Read More
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed … Read More
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase … Read More
