YouTube – The World’s Source for Practical Knowledge
If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, the world’s largest and most visited social media platform with 57% of global internet users […]
YouTube Makes International Push Into High Quality Localised Video Channels
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top online video site is following through with this strategy, as it recently announced it will invest […]
The International SEO School: Culture, Compatibility & Connections
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week in Barcelona, and I was lucky enough to form part of the 3-day course which […]
Geo-Targeting Tips From Google: Deliver Relevant Local Content
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]
Leveraging Global Content To Drive Success In International Search
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase search traffic and conversions. Some of his key tips included: Develop a shared language content […]