SEO Trends In Australia For 2012
SEO techniques are not the only thing to have changed this year. In Australia we have been data mining trends in users’ search behaviour and have uncovered some interesting pieces of data. The way in which Australians search has changed dramatically. Most importantly, our findings have identified that generic keywords are starting to lose the transactional value […]
Is There A Disproportionate Mobile Ad Spend In The U.S.?
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online ad spend in the U.S. is set to exceed that of print for the first […]