How Hofstede can help in reducing the margin of error when expanding internationally
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on 93 countries, can especially prove useful for smaller and less resourceful businesses contemplating international expansion. […]
The International SEO School: Culture, Compatibility & Connections
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week in Barcelona, and I was lucky enough to form part of the 3-day course which […]