London Olympics 2012: Missed opportunity in online advertising?
Whilst some of the big players like Coca-Cola, Visa, McDonalds etc. have truly taken the opportunities available via online media by the throat, I have got just one little nit to pick with the Marketing Team for the London Olympics. These Games have been branded as the Social Games, urging Olympic fans to use all […]
Online trends in Europe: A digital review of 2010
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but I have summarised some of the key findings here: Users in the Netherlands and the […]