Spain: Why Is Online Ad Spending Prospering Amid An Economic Downturn?
Spain remains the European country with the highest unemployment rate, currently standing at 22.9 percent. Often, marketing budgets stand first in line to get squeezed whenever companies are facing tough times, but despite deep economic crisis in Spain, online ad spending has grown significantly in the past two years and is expected to march on […]
Emerging Markets, Display Advertising And International Search
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit Munich to find out more about targeting these emerging markets, display advertising and global search […]