5 Key Insights From comScore’s 2013 Europe Digital Future in Focus Report
Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you can probably imagine the complexity that piles up when catering to an international audience. Luckily […]
Europeans and their languages: In which countries does translation make sense?
Europe is a region well known for its linguistic diversity and high degree of multilingualism among its citizens. There are 23 officially recognised languages and more than 60 indigenous regional languages. Then on top of this you have many non-indigenous languages that are spoken by migrant communities across Europe, as stated by the European Commission […]
Global mobile ad spend statistics: Significant regional differences exist
As mobile continues to gain traction, so does the need for marketers to obtain reliable insights into the medium. In a direct response to this, prominent digital advertising bodies have joined forces to size the global mobile advertising market. Global totals (as can be seen below) are broken down into ad spending by region and show outspoken […]
Infographic: Mobile search growth in mid-Western Europe
Looking at the growth of mobile search in mid-Western Europe over the past year, the UK has been overtaken by Ireland and Denmark as the European country with the largest share of connected search traffic coming from mobiles. Mobile search is not surprisingly growing, however the rate at which it is growing varies quite significantly […]
European Internet Usage Overview: Takeaways From Recent comScore Press Release
Two weeks ago, I had the pleasure of attending the International Search Summit in Munich. One of the sessions was held by Managing Director of Yandex Europe, Bernard Lukey, who provided insights into the online Russian marketplace and, needless to say, Yandex. One slide after the other indicated that online has really started to pick […]
European e-commerce forecast: Winning the zero moment of truth
Leading technology-focused research and consulting firm, Forrester, recently released a report on European e-commerce and its future impact across 17 major European markets. Overall, online European retail sales are forecast to grow 12.2% annually, reaching a total value of 230.4 billion US dollars by 2016. While e-commerce is set to increase across all major European […]
Yahoo-Microsoft Search Alliance Reaches Europe
Today sees the start of the Yahoo-Microsoft Search Alliance roll-out into Europe, with Yahoo! organic search results in France, Germany, Italy, Spain, the UK and Ireland being powered by Bing. This change has already been implemented in the US & Canada, Australia & New Zealand as well as some Latin American markets. Despite Bing technology […]
Online trends in Europe: A digital review of 2010
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but I have summarised some of the key findings here: Users in the Netherlands and the […]
European Interactive Advertising Association Report Dec. 2010
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)