Obviously, the French only go to French websites
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to the 7th most visited site to find French ownership. Where you are of course right […]
Yandex’s social app put on hold as Facebook stands firm on API blocking
When Yandex last week launched Wonder, its “experimental” social aggregation app, the initial excitement it must have brought at the Russian Google did not last long. In fact, Facebook pulled the plug just three hours after Wonder went live by blocking the app from accessing its data. Facebook noted that the app, which in many […]
Facebook advertising and global impressions: Adidas vs. Nike
Facebook is quickly becoming a larger means of advertising for many retailers all over the world, both large and small. With the use of new Facebook PPC intelligence, many aspects of social media promotion can be viewed and analyzed in a global spectrum. In this instance, we are going to use Adidas and Nike as […]
Are Facebook Global Pages Right For My Business? 3 Important Questions To Ask Yourself
In October, Facebook launched its Global Pages framework, which provides a helping hand for businesses that cater to an international audience. Simply put, by allowing organisations to merge all separate local brand pages under one URL, it allows for brands to benefit from their global scale through a single global brand identity, however without sacrificing […]
Facebook Top Ads: A Global Comparison
As a significant social media mogul, Facebook provides a prevalent means of advertising for countries all over the world, and being able to view the ads that are being run globally can prove to be quite revealing. Many assorted types of businesses and entities utilize Facebook as a marketing tactic most likely due to the […]
How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
Facebook brand page strategies for international organisations
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand pages: Localised versions for the […]
South America: Facebook Engagement 20 Times Higher Than On Twitter
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this world. Before digging into the numbers, what’s particularly impressive is the fact that Facebook didn’t […]
Localisation Demonstrates Facebook’s Rising Interest In The Arabic Market
Prior to Lee Mancini’s presentation on Search & Social in the Middle East at the International Search Summit in London, he proclaimed in a post here on our blog: “There is no greater evidence of the growth of digital in the Middle East than with the occurrence of the Arab Spring. In only a few months […]
Nielsen Statistics On Global Visitors To Facebook In March 2012
Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider. Analysts are still largely divided as to whether the just 8-year old company is a good […]