Limits to ad campaign translation: From useless keywords to missed opportunities
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads should be a straightforward process with all chances of success… Right? This article examines the […]
France: La 'Google Tax'
According to yesterday’s Le Figaro article, companies advertising online will have to pay a tax – the infamous ‘Google Tax’ – equalling 1% of the yearly ad spend from January 1st 2011. This tax creation was proposed by french ‘député’ Philippe Marini who also requested to tax french companies e-commerce revenue by 0.5%. France has […]