International website conversion: 3 ways to build user trust
Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short, your website visitors are not converting. When this occurs, you must ask yourself various questions: […]
How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
ASOS' Global Sales Soar – But Is Its International Digital Strategy Bulletproof?
Take one look at ASOS’ global financial performance in the first quarter of 2012 and you’ll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise by 31%, which was largely driven by a strong international performance. For the quarter, global […]