You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide … Read More
Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to … Read More
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to … Read More
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network … Read More
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible … Read More
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier … Read More
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will … Read More
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed … Read More
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving … Read More
