Free Download: The Essential Guide To Rel="Alternate" Hreflang="X"
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide to Google’s Hreflang construct, which will provide all you multilingual/multiregional site owners out there with […]
Almost half of international businesses have yet to deploy hreflang
Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website. More than 60% of companies have yet to specify hreflang via sitemaps – […]
Geo-targeting strategy: PPC options within AdWords
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and released postal code targeting for Canada, allowing marketers […]
New international advertising opportunities for social marketers
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including […]
How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
Survey: Receive A Free Report On How To Effectively Manage Geo-Targeting
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier said than done, but what exactly are the key components in an effective geo-targeting strategy? […]
What Global Marketers Can Learn From David Ogilvy 50 Years On
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of […]
Geo-Targeting Tips From Google: Deliver Relevant Local Content
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]
New International SEO Challenges – But Help From Google Is At Hand
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving that is not always easy. How do you ensure that all your UK customers aren’t […]