Tried And Tested Tips To International SEO Excellence
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are some tips and general guidelines that will help you conquer the beast that is international […]
Emerging vs. mature internet markets: Variations in brand discovery process?
The rise of Facebook is taking the world by storm. As of Q4 2012, the GlobalWebIndex reports that Facebook had nearly 694 million monthly active users worldwide, and that, thanks to the massive growth in mobile usage, there is little risk of “Facebook Fatigue” closing in anytime soon. But for all the talk of how […]
Top 5 global search properties: How did they perform in 2012?
In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his statement was that global PC shipments saw a year-on-year decline in Q4 2012 for the […]
Act now! Your competitors are growing internationally!
With 88% of internet users now based outside the US, it is no surprise that more and more organizations are looking to overseas markets to grow their business and generate revenue. Whatever your industry, it is likely that at least some of your competitors have already made that leap into the international space, potentially leaving […]
The International SEO School: Culture, Compatibility & Connections
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week in Barcelona, and I was lucky enough to form part of the 3-day course which […]
Implementing And Measuring The Effect Of A Global ZMOT Strategy
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing approach to effectively reaching those consumers. This new reality has by some marketers been coined […]
Want International SEO Success? Then Understand Your Audience
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking on the international SEO panel, […]
Emerging Markets, Display Advertising And International Search
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit Munich to find out more about targeting these emerging markets, display advertising and global search […]
Social Media Marketing Is Not Black Magic
Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked Massimo Burgio, a global search and social expert where companies are going wrong with social […]
Russia, Yahoo-Bing, Japan, Global Twitter & International SEO Hit Seattle
On October 6th, the Bell Harbor Conference Center in Seattle will host the the firstInternational Search Summit in North America – but what is special about this event and why should people attend? Michael Bonfils, CEO of WebCertain US and the host of the Seattle Summit sums it up when he says, “Most conferences only […]