Local Factors That Can Mess Up Your International SEO Strategy
Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after the initial keyword research has been completed. Some of these factors are fairly obvious and […]
Google Places, Social Authority & Keyword Translation: Tips From ISS London
New tips from ISS London, as promised in my post yesterday: 1. Think global, act local Lisa Myers did a presentation on Google Places from a global perspective. Google Places now operates in over 100 countries and local results have started to dominate listings. With the proliferation of smartphones we’ll only see local searches rising […]