South America: Facebook Engagement 20 Times Higher Than On Twitter
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this world. Before digging into the numbers, what’s particularly impressive is the fact that Facebook didn’t […]
Global Insights Into Consumer Expectations Towards Brands On Social Networks
In my last post here on Multilingual Search I listed 10 brief takeaways from ISS Munich. At the summit, Senior Strategy Consultant at the GlobalWebIndex, Brett Petersen, presented some of the key findings from the company’s sixth wave of research into the global consumer adoption of the internet across 27 key markets. Their findings are […]
Global social networking statistics: 3-year forecast
Whilst there is nothing ground-breaking about stating that social networking is a worldwide phenomenon, so far information on the global impact of social networking and how usage patterns vary according to countries and regions has been fairly limited. Yesterday, however, eMarketer released a report on this exact topic in which it is estimated that just […]
Facebook Takes Lead In Brazil: Global Domination Continues
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook has until now struggled to compete with the popularity of Google owned Orkut, which had […]
Indonesia, Brazil and Venezuela Lead Global Twitter Growth
Indonesia, Brazil and Venezuela are nations with the most tweeters, according to a comScore report which shows that global Twitter usage has increased 109% in the past year. While Indonesia recorded the most monthly visitors to the site, Latin America is the region experiencing the most growth, with an increase of 305% since mid-2009. Asia-Pacific […]