Obviously, the French only go to French websites
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to the 7th most visited site to find French ownership. Where you are of course right […]
Free Download: The Essential Guide To Rel="Alternate" Hreflang="X"
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide to Google’s Hreflang construct, which will provide all you multilingual/multiregional site owners out there with […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
How Google’s Enhanced Campaigns Will Affect International Search
There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe to say that from the ground up there will many benefits and pitfalls yet to […]
Top 5 global search properties: How did they perform in 2012?
In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his statement was that global PC shipments saw a year-on-year decline in Q4 2012 for the […]
The evolution of personalised search: Brilliant or just creepy?
Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex’s proprietary technology would potentially allow the company to completely personalise the results it displays to users. But it does not. Why? Because during […]
SEO Specialists monitoring the 18 September Google Panda rollout in Australia
Word spread around of another Google Panda update in the SEO world. However, Matt Cutts later tweeted it was just an update to the diversity of domains in search results. At a recent SEO seminar in Australia, all involved in the search industry discussed the recent changes in Google, prior to the notification from Google many […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
Keep Up! Mobile Search Is Moving Fast In Asia-Pacific
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific focus on the Asia-Pacific region. Currently search drives 30% of all mobile visits, globally with […]