The Rising Global Ambitions Of China’s Tech Giants
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond the country’s domestic borders to keep up past years’ exponential growth rates. Certainly, if you […]
The Added Value Of Top Rankings That SEOs Rarely Talk About – A Global Perspective
Over and over research shows that the top 3 listings on search engine result pages receive significantly more clicks than listings down the ladder. Shocker, I know. But while top rankings on search engines are absolutely vital for online brand visibility, traffic and ultimately business, SERP prominence serves another purpose that is talked about and […]
Will mobile prove to be Baidu’s big international break?
In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version of Baidu’s mobile browser. Launched yesterday for customers of Orange’s Egyptian MobiNil network, the aim […]
How Hofstede can help in reducing the margin of error when expanding internationally
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on 93 countries, can especially prove useful for smaller and less resourceful businesses contemplating international expansion. […]