A guide to international keyword research: The 3D approach
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients directly translate their keywords and therefore base their international strategies on the market they come […]
Yandex Keyword Tool: Tips on leveraging its features
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This article aims to equip you with some useful tips on how to use Yandex’s keyword […]