ISS London fireside chat with Yandex Co-Founder and CTO Ilya Segalovich
In this week’s much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex’s international operations and ambitions. Here is a modified (and summarised) transcript of the fireside chat. What makes Yandex different from other […]
Aleyda Solis on international mobile SEO: ISS London interview
The International Search Summit London is fast approaching, and before the event, we are talking to some of the speakers about their sessions at the event, as well as international search marketing in general. Up first is Aleyda Solis, International SEO Consultant at SEER Interactive. Aleyda, what are the biggest mistakes you see organisations making […]
International Search: Do What The Data Tells You
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One of those speakers is Mel Carson from Majestic SEO, who’ll be speaking on the use […]
Want international SEO success in 2013? Invest in localised content now
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible for all international SEO activity and strategy. At the International Search Summit San Jose on […]
Insights From ISS London: Identifying Missed Opportunity In Global Markets
Dixon Jones, Marketing Director at Majestic SEO and ‘UK Search Personality of the Year’, did an interesting presentation on how back link analysis can provide companies with valuable insights into their own and competitors’ global reach and, perhaps more interestingly, how this data can be used to identify missed opportunity in certain markets when adding […]
Overcome key challenges in international search marketing
The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages. Over the course of the day, Monday 26th November in London, leading specialists in the global search field will be sharing […]
Mobile search: Go local to succeed globally
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and search campaigns that are mobile […]
Act now! Your competitors are growing internationally!
With 88% of internet users now based outside the US, it is no surprise that more and more organizations are looking to overseas markets to grow their business and generate revenue. Whatever your industry, it is likely that at least some of your competitors have already made that leap into the international space, potentially leaving […]
Awareness And Use Of Modern Payment Methods In Russia
Many leading global companies have had to face that Russia is everything but easy to invade. As a current testament to this, ubiquitous forces like Facebook and Google haven’t managed to wipe out the local competition as has been the case in most other countries worldwide. Vkontakte still has a healthy lead over Facebook in […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]