Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed … Read More
Facebook might be the world’s biggest social network, rapidly on its way to reach the magical one billion user mark, but it is not the only one. Here are a few others that are highly competitive in their domestic markets: … Read More
Yesterday, comScore released an Overview of European Internet Usage for December 2011. The release, highlighting internet usage in 49 European markets and providing individual reporting on 18 of those markets, shows that the Russian internet audience continues to be Europe’s largest … Read More
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in … Read More
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might … Read More
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving … Read More
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are … Read More
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues … Read More
Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked “Which online activities have you done in the … Read More
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver … Read More
2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow … Read More
International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East. Taking place on September 12th in New York … Read More
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not … Read More
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, … Read More
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were … Read More
