Google Hreflang, Yandex And International Analytics: Highlights From ISS Seattle
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added to XML Site maps This […]
Google Places, Social Authority & Keyword Translation: Tips From ISS London
New tips from ISS London, as promised in my post yesterday: 1. Think global, act local Lisa Myers did a presentation on Google Places from a global perspective. Google Places now operates in over 100 countries and local results have started to dominate listings. With the proliferation of smartphones we’ll only see local searches rising […]
5 Tips From The 2012 International Search Summit In London
This week’s International Search Summit in London brought many interesting search and social media marketing topics to the table. Over the next couple of days key takeaways from the summit will be posted here on Multilingual Search, so stay tuned. Here are 5 tips to start off with (and sorry about the lack of spacing, […]
Implementing And Measuring The Effect Of A Global ZMOT Strategy
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing approach to effectively reaching those consumers. This new reality has by some marketers been coined […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
Geo-Targeting Tips From Google: Deliver Relevant Local Content
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]
Three Huge Social Networks International Marketers Should Not Neglect
Facebook might be the world’s biggest social network, rapidly on its way to reach the magical one billion user mark, but it is not the only one. Here are a few others that are highly competitive in their domestic markets: Vkontakte (In contact): Russia’s leading social network has more than 110 million registered users and […]
Which Online Market Is The Fastest Growing In Europe?
Yesterday, comScore released an Overview of European Internet Usage for December 2011. The release, highlighting internet usage in 49 European markets and providing individual reporting on 18 of those markets, shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors during the month. Back in September 2011, Russia […]
10 things international web marketers need to know
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX […]
International SEO: How To Create A Global Link Building Strategy
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however, is the same everywhere and […]