New International SEO Challenges – But Help From Google Is At Hand
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving that is not always easy. How do you ensure that all your UK customers aren’t […]
International Search Specialists Connect In London: Don't Miss It!
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content: ISS covers topics you won’t […]
International Search Mistakes: All Markets Are Not The Same
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and social media campaigns in multiple markets […]
Global Web Users Like To Share Content Rather Than Create It
Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked “Which online activities have you done in the past month”, almost 70% of respondents had watched an online video clip, 50% had managed […]
Korean Search Engine Naver Will Expand Internationally
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN USA, a branch of NHN, […]
Yandex: Russia To Be A Major Online Market – So Get In There Now!
2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow to 65% – more, in fact, if you consider its recent partnership with rival search […]
Going Global at SMX East: International Search On The Agenda
International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East. Taking place on September 12th in New York City, the Summit will immerse delegates in a day of insights, debates and discussions on […]
Operationalizing Global Search: Improve Performance And Reduce Costs
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in […]
Microsoft Advertising: Tips For Succeeding In Global Social Media
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft Advertising, will be speaking at […]
Top global search takeaways from the International Search Summit Munich
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were a lot of tips and tricks to come out of the day and I have […]