Leveraging Global Content To Drive Success In International Search
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase search traffic and conversions. Some of his key tips included: Develop a shared language content […]
Emerging Markets, Display Advertising And International Search
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit Munich to find out more about targeting these emerging markets, display advertising and global search […]
Yahoo! And Microsoft Take Search Alliance Global
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010. In advance of his session at the International Search Summit Munich on April 4th, Microsoft’s Cedric Chambaz, gives an insight into the development of the alliance and […]
Overcoming language barriers: A truly global social network
Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani Penttinen, founder of multilingual community Xiha about how he has developed a platform to facilitate […]
International Search In San Jose: Last Chance For Early Bird Booking
The early bird rates for the International Search Summit @ SMX West will expire on Saturday February 5th – so register now to join us in San Jose. The Summit will follow SMX West on March 11th, with a full day of sessions focusing on the issues and challenges of running search and social campaigns […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]
Medallion Speaker Award Goes East At #ISSLON
The sixth International Search Summit London has been and gone. And it was a very international event, with over half of the speakers coming from non-English speaking countries, and only 3 speakers from the UK. As is now customary at International Search Summit events, the delegates voted at the end of the day for their […]
Social Media Marketing Is Not Black Magic
Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked Massimo Burgio, a global search and social expert where companies are going wrong with social […]
Baidu To Join Yandex And Ayna At International Search Summit London
China’s leading search engine Baidu will be joining Russian market leader Yandex and Middle Eastern search engine Ayna at the International Search Summit London on 28th October. Senior Product Manager for Baidu, Min Cui, will be speaking on the Chinese search market and giving delegates insights into how marketers can use Baidu to reach a […]
Internet More Popular Than Television In The Middle East
The Middle East is one of the major growth regions for the internet, and a study released this week revealed that web users in the region spend more time online than many of their Western counterparts. Here, Omar Khaled, Partner Relations Manager for Arabic search engine Ayna, talks about how search is evolving in the […]