A global PPC success story for new Yandex experts
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. And boy did it finish well! But before I start praising the performance of the […]
Free download: Webcertain global search and social report 2012
The latest addition of the annual Webcertain Global Search and Social Report has been released, sharing insights into the search and social markets in 34 countries across the globe. Produced by international search marketing services provider Webcertain, the report takes a look at the internet landscape in all of the featured countries and shares invaluable […]
Leveraging Global Content To Drive Success In International Search
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase search traffic and conversions. Some of his key tips included: Develop a shared language content […]
Baidu – Chinese Search Engine or International Player?
In a Wall Street Journal interview, Baidu CEO Robin Li stated that international expansion will be a key revenue driver for the Chinese search engine in the coming years. Baidu launched a Japanese version of its site in 2008 and according to Li, expects to see international markets providing a significant amount of their revenue […]