German SEO Just Got A Little Easier: No More 63-Letter Long Keywords
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language has officially ceased to exist following a revocation by a regional parliament. The word, which […]
Free Download: The Essential Guide To Rel="Alternate" Hreflang="X"
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide to Google’s Hreflang construct, which will provide all you multilingual/multiregional site owners out there with […]
Bastian Grimm on international SEO and schema.org: ISS London interview
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be speaking about and why it is important for international marketers to utilise schema.org effectively. Bastian, […]
Aleyda Solis on international mobile SEO: ISS London interview
The International Search Summit London is fast approaching, and before the event, we are talking to some of the speakers about their sessions at the event, as well as international search marketing in general. Up first is Aleyda Solis, International SEO Consultant at SEER Interactive. Aleyda, what are the biggest mistakes you see organisations making […]
Tried And Tested Tips To International SEO Excellence
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are some tips and general guidelines that will help you conquer the beast that is international […]
Want international SEO success in 2013? Invest in localised content now
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible for all international SEO activity and strategy. At the International Search Summit San Jose on […]
The Added Value Of Top Rankings That SEOs Rarely Talk About – A Global Perspective
Over and over research shows that the top 3 listings on search engine result pages receive significantly more clicks than listings down the ladder. Shocker, I know. But while top rankings on search engines are absolutely vital for online brand visibility, traffic and ultimately business, SERP prominence serves another purpose that is talked about and […]
Australian Companies Are Employing More Digital Marketing And SEO Specialists In 2013
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many research and reports have been discussed with several of the large companies in 2012 and […]
The Forecast For Search In Australia For 2013
Based on previous data provided, the market online in Australia for search and SEO is extremely under developed. Most large companies are not putting a massive focus to online spending and unfortunate as this is to state, that a lot of local Australian businesses who don’t do this in 2013, will face the ultimate penalty […]
How do you SEO the un-SEOable Naver?
Well, assuming that you have a rough indication of the way Naver works, you will know that the top results are very often not actually websites. Instead they are things that Naver returns from its own internal sources, such as its Café (think social media) and Q&A products. It breaks the SERPs into categories, such […]