Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
Google Hreflang, Yandex And International Analytics: Highlights From ISS Seattle
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added to XML Site maps This […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
International SEO, PPC And Social Media: Top 10 Tips From ISS Munich
Last week’s International Search Summit in Munich provided a wide range of in-depth quality sessions on international SEO, PPC and social media. Many of the recent developments and challenges that the international SEO community is currently facing were addressed at the summit – here are 10 key takeaways: 1. If you don’t already have a […]
10 things international web marketers need to know
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX […]
International SEO: How To Create A Global Link Building Strategy
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however, is the same everywhere and […]
New International SEO Challenges – But Help From Google Is At Hand
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving that is not always easy. How do you ensure that all your UK customers aren’t […]
Want International SEO Success? Then Understand Your Audience
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking on the international SEO panel, […]
International Search Mistakes: All Markets Are Not The Same
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and social media campaigns in multiple markets […]
Going Global at SMX East: International Search On The Agenda
International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East. Taking place on September 12th in New York City, the Summit will immerse delegates in a day of insights, debates and discussions on […]