Multilingual search

Tag: international

Facebook brand page strategies for international organisations

Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand pages: Localised versions for the […]

Highlights Of Google's Q2 2012 International Performance

Yesterday, Google announced its Q2 2012 financial results. Find below a brief overview of Google’s international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% year-on-year to $5 billion. Non-U.S. revenue accounted for 53% of Google’s total revenue or almost […]

10 Tips On How To Successfully Manage Your International Website

Making sure that the right content is displayed to the right people at the right time is always the objective. For international website owners especially, this is a rather complicated task. The following is far from an exhaustive guide, but it will hopefully serve as a helpful reminder on some of the important issues to keep […]

Twitter Rolls Out Advertising Solutions Globally

Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and Promoted Trends – is only available in the US, UK and Japan but Latin America […]

Geo-Targeting Tips From Google: Deliver Relevant Local Content

Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]

The Netherlands Leading Global LinkedIn and Twitter Reach

Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook.  However Facebook […]

100 Million Users: The International Appeal of LinkedIn

LinkedIn has announced today that it now has over 100 million users, 56% of which are based outside the US. This is a pretty impressive statistic for a company that started with no real intention of developing an international user base and had initially no defined strategy for achieving that. The data released by LinkedIn […]

Overcoming language barriers: A truly global social network

Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani Penttinen, founder of multilingual community Xiha about how he has developed a platform to facilitate […]

The WebCertain Search And Social Report 2010: Free Download

‘The WebCertain Search and Social Report’ has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users in a range of countries, providing readers with a overview of the online landscape in […]