iPhone 5C: Priced too high for emerging markets?
The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have missed the boat to compete in fast-growing emerging regions where consumers are significantly more price […]
Who Will Challenge Android & iOS In The Global Smartphone OS Market?
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone and OS ecosystem, posing speculation […]
App market grows rapidly in 2012: Expect a bumper year in 2013!
Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited, according to estimates from Distimo, […]
Reaching new markets with apps: The importance of localising
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]
How To Easily Review Competition And Track The Global Performance Of Your iOS App
TechCrunch reported in late July that the App Store has surpassed 650,000 apps. It therefore goes without saying that app visibility in itself has become an extremely challenging task. Assuming you’ve already launched your app (which was hopefully accompanied by a carefully thought-out strategy to maximise exposure), it’s time to track its performance in the App […]
Will Yandex Maps Integration Into iOS6 Keep Google At Bay?
Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details on Apple’s Maps service, Yandex’s geosearch API powers that that search, providing information about restaurants, […]
Android Drives The Largest Share Of Mobile Device Traffic In Argentina
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share, Google’s mobile OS lagged significantly […]