Insights From ISS London: Identifying Missed Opportunity In Global Markets
Dixon Jones, Marketing Director at Majestic SEO and ‘UK Search Personality of the Year’, did an interesting presentation on how back link analysis can provide companies with valuable insights into their own and competitors’ global reach and, perhaps more interestingly, how this data can be used to identify missed opportunity in certain markets when adding […]
Implementing And Measuring The Effect Of A Global ZMOT Strategy
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing approach to effectively reaching those consumers. This new reality has by some marketers been coined […]