Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Europeans and their languages: In which countries does translation make sense?
Europe is a region well known for its linguistic diversity and high degree of multilingualism among its citizens. There are 23 officially recognised languages and more than 60 indigenous regional languages. Then on top of this you have many non-indigenous languages that are spoken by migrant communities across Europe, as stated by the European Commission […]
Facebook Top Ads: A Global Comparison
As a significant social media mogul, Facebook provides a prevalent means of advertising for countries all over the world, and being able to view the ads that are being run globally can prove to be quite revealing. Many assorted types of businesses and entities utilize Facebook as a marketing tactic most likely due to the […]
European Internet Usage Overview: Takeaways From Recent comScore Press Release
Two weeks ago, I had the pleasure of attending the International Search Summit in Munich. One of the sessions was held by Managing Director of Yandex Europe, Bernard Lukey, who provided insights into the online Russian marketplace and, needless to say, Yandex. One slide after the other indicated that online has really started to pick […]
Global Online User Engagement Stats: Quick Important Takeaways
Yesterday, comScore released a report which includes statistics on online user engagement in key markets around the globe. Below are some notable takeaways: 45.3: This is the number of hours the average Canadian spends online each month, placing the hockey-crazy nation as a superior #1 on the list, followed by the U.S and the U.K. […]
European Interactive Advertising Association Report Dec. 2010
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)
Buy Tourism Online 2010, Florence – Italy
Buy Tourism Online (BTO) kick off tomorrow in Florence (Tuscany). A web marketing event with a focus on travel and hotel industry
Statistics on Internet Usage in Italy September 2010
Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010: 32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device” during the last year mobile internet access has increased 26,1% reaching 11% of the active population during the month of September 2010 24 million Italians surfed the web at least once from a PC Domestic use of the Web increased by 14,3% now reaching 12 million families – approximately half of those with at least one family member in their 70s and have access via a computer (personal, company owned, or television) 67,8% of those families connected (8,4 million) rely on high speed DSL or optical fiber access with a flat contract (92,6%): 22,2% rely on mobile wireless USB devices (2,7 million) On an average day there are: 3,7 million active users from the north west 2 million from the north east 2 million from central Italy 3,7 million from Southern Italy and the Islands Source: Audiweb