German SEO Just Got A Little Easier: No More 63-Letter Long Keywords
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language has officially ceased to exist following a revocation by a regional parliament. The word, which […]
Keyword And Traffic Comparison Of Big UK Sites
Ecommerce and shopping online have become something of the norm in the past couple of years, and this holds true all over the world. It’s a digital age, and some businesses might have more difficulty than others getting used to it meanwhile consumers increasingly prefer the simplicity of sitting behind a computer to complete their […]
Limits to ad campaign translation: From useless keywords to missed opportunities
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads should be a straightforward process with all chances of success… Right? This article examines the […]
5 essential tips for global SEM success
It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the advertising channel, the company argues. Several PPC pundits have since fired back saying that SEM […]
Keyword research for foreign markets: Put the accent on the local peculiarities!
Global keyword research processes are not as easy as they may seem. There are as many processes as there are languages. Why that? Because keyword tools are not flawless, and relying blindly on them will often lead to quite a lot of missed opportunity! They are not intuitive enough, yet, and the suggestions they provide […]
5 tips to successfully launch your website in a foreign market
Launching your website or promoting an existing one in a new market can be very easy… if you know how to do so and if you have the resources for it! Here are 5 easy steps to consider prior to launching your website into a new market. It is extremely important to get it right […]
Majestic SEO launches organic keyword checker tool
One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there is a distinct line between PPC and organic search, and that using them differently is vital […]