New international advertising opportunities for social marketers
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including […]
The Netherlands Leading Global LinkedIn and Twitter Reach
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook. However Facebook […]
100 Million Users: The International Appeal of LinkedIn
LinkedIn has announced today that it now has over 100 million users, 56% of which are based outside the US. This is a pretty impressive statistic for a company that started with no real intention of developing an international user base and had initially no defined strategy for achieving that. The data released by LinkedIn […]
Google Search Is Going Social
Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her Google mail account. This is not a new feature for Google Search but an update […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]