International website conversion: 3 ways to build user trust
Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short, your website visitors are not converting. When this occurs, you must ask yourself various questions: […]
Local Factors That Can Mess Up Your International SEO Strategy
Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after the initial keyword research has been completed. Some of these factors are fairly obvious and […]
Game On! How Yandex Uses Sports Rivalry To Succeed In Turkey
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making inroads into a heavily Google-dominated market through clever, locally relevant marketing tactics that should serve […]
Neighbours Are Not Twins – Why Knowing *Every* Market Is Crucial
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to internationalise your customer base or formulate an international online strategy, it must go beyond simply […]
How To Become Locally Relevant On Social Media? Twitter Shows The Way
At 16 million users and rapidly growing, India is one of Twitter’s top growth markets. According to Webcertain’s Global Search & Social Report 2012, India is the world’s by distance fastest growing online market when it comes to both internet- and social media adoption. It was bound to happen sooner or later really, and with […]
The rising need for linguistic adaptation
The global search engine market stood at 185 billion searches worldwide in October 2011; accounting to nearly 6 billion searches a day, over 248 million searches per hour, or 4 million searches per minute. It is hardly surprising to anyone that the search engine market is growing at a rapid rate around the globe as […]
New international advertising opportunities for social marketers
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including […]
What Global Marketers Can Learn From David Ogilvy 50 Years On
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of […]
International Business Expansion Opportunities Have Never Been Greater
It’s a global world indeed. And it’s getting more global by the minute. But while the realisation that growth is largely being driven by emerging markets is starting to pick up amongst business execs, going global can seem daunting. Indeed, taking business beyond your domestic borders poses its own set of challenges and concerns which […]
The International SEO School: Culture, Compatibility & Connections
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week in Barcelona, and I was lucky enough to form part of the 3-day course which […]