When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making … Read More
E-commerce brands need to be focusing on Asia for growth, according to eMarketer figures which predict that the region will generate more online sales than any other by 2013. North America has consistently been the leader in B2C e-commerce sales, … Read More
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues … Read More
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, … Read More
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular … Read More
Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani … Read More
