Localisation Demonstrates Facebook’s Rising Interest In The Arabic Market
Prior to Lee Mancini’s presentation on Search & Social in the Middle East at the International Search Summit in London, he proclaimed in a post here on our blog: “There is no greater evidence of the growth of digital in the Middle East than with the occurrence of the Arab Spring. In only a few months […]
5 Tips From The 2012 International Search Summit In London
This week’s International Search Summit in London brought many interesting search and social media marketing topics to the table. Over the next couple of days key takeaways from the summit will be posted here on Multilingual Search, so stay tuned. Here are 5 tips to start off with (and sorry about the lack of spacing, […]
Search marketing growth in the Middle East: Google travel queries outpace the UK
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier to entry. The Arab Spring in 2010-11 was not only a major world event but […]
Internet More Popular Than Television In The Middle East
The Middle East is one of the major growth regions for the internet, and a study released this week revealed that web users in the region spend more time online than many of their Western counterparts. Here, Omar Khaled, Partner Relations Manager for Arabic search engine Ayna, talks about how search is evolving in the […]