12 global mobile insights from Mary Meeker’s internet trends
With Cyber Monday passing, this signalled the timely arrival of the highly anticipated and acclaimed Internet Statistics from “Queen of the net”, Mary Meeker, partner at the venture capitalist firm Kleiner Perkins Caufield & Byers. It is not all rosy however, as Mary gives us the lowdown on the US economy and its outlook; consumer […]
Global mobile ad spend statistics: Significant regional differences exist
As mobile continues to gain traction, so does the need for marketers to obtain reliable insights into the medium. In a direct response to this, prominent digital advertising bodies have joined forces to size the global mobile advertising market. Global totals (as can be seen below) are broken down into ad spending by region and show outspoken […]