Webcertain blog

iPhone 5C: Priced too high for emerging markets?

Apple Budget iPhone

The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have missed the boat to compete in fast-growing emerging regions where consumers are significantly more price […]

Will mobile prove to be Baidu’s big international break?

In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version of Baidu’s mobile browser. Launched yesterday for customers of Orange’s Egyptian MobiNil network, the aim […]

1 month in: Microsoft making good progress with the Windows Store

Launching on 26 October to much fanfare, the Windows store has been live for little over a month and initial signs are good, including claims by Microsoft of 40 million upgrades to Windows 8 so far. Will this be good enough to enable the Windows Store to gain ground on the runaway leaders, Google’s Play and […]

Reaching new markets with apps: The importance of localising

There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]

Baidu’s Q2 2012 Results: All Eyes On Mobile Going Forward

The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the report’s release last week, has been the announcement of mobile phones overtaking PCs as the primary […]

Google Owns The Global Mobile Space, But For How Long?

Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own – and this is almost what Google does when it comes to global mobile search. According to Statcounter, Google delivers a staggering 97% of […]