Majority Of Mobile Searches In Australia Set To Be Local In 2013
Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will have a local intent this year. It is a remarkable statistic, as many businesses in […]
Keep Up! Mobile Search Is Moving Fast In Asia-Pacific
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific focus on the Asia-Pacific region. Currently search drives 30% of all mobile visits, globally with […]
Global mobile ad spend statistics: Significant regional differences exist
As mobile continues to gain traction, so does the need for marketers to obtain reliable insights into the medium. In a direct response to this, prominent digital advertising bodies have joined forces to size the global mobile advertising market. Global totals (as can be seen below) are broken down into ad spending by region and show outspoken […]
Infographic: Mobile search growth in mid-Western Europe
Looking at the growth of mobile search in mid-Western Europe over the past year, the UK has been overtaken by Ireland and Denmark as the European country with the largest share of connected search traffic coming from mobiles. Mobile search is not surprisingly growing, however the rate at which it is growing varies quite significantly […]