Who Will Challenge Android & iOS In The Global Smartphone OS Market?
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone and OS ecosystem, posing speculation […]
Global tablet shipments on course to overtake PC in 2013!
For the first time in over five years, global PC shipments saw a year-on-year decline by Q4 2012, according to IDC’s Worldwide Quarterly PC tracker. With 89.9 million shipments worldwide in Q4 2012, this meant a 6.4% decrease across all vendors, compared to 95.9 million in Q4 2011, with only ASUS and Lenovo making gains. […]
App market grows rapidly in 2012: Expect a bumper year in 2013!
Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited, according to estimates from Distimo, […]
Mobile search: Go local to succeed globally
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and search campaigns that are mobile […]
Reaching new markets with apps: The importance of localising
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]
Will Yandex Maps Integration Into iOS6 Keep Google At Bay?
Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details on Apple’s Maps service, Yandex’s geosearch API powers that that search, providing information about restaurants, […]
Top countries and regions with highest mobile share of web traffic
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to be in line with other findings. While it is hardly a revelation that mobile usage […]
China: Mobile Phones Now The Most Common Gateway To The Internet
Mobile Internet usage has overtaken desktop for the first time in the world’s largest internet market. A report from the China Internet Network Information Center (CNNIC) confirms that there are now 538 million Chinese users accessing the web, with over 70% of those users doing so via mobile devices. Many of the new internet users […]
Android vs. iOS: Global market shares do not reflect traffic
Global Android growth is quite mind-boggling. About a month ago Andy Rubin, the father of Android, stated that 900,000 Android devices were being activated every single day. 900,000 – take a minute to let that number sink in. Obviously, such figures are bound to reflect positively on market share, and although Android was already the […]
Is There A Disproportionate Mobile Ad Spend In The U.S.?
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online ad spend in the U.S. is set to exceed that of print for the first […]