Free Download: The Essential Guide To Rel="Alternate" Hreflang="X"
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide to Google’s Hreflang construct, which will provide all you multilingual/multiregional site owners out there with […]
Europeans and their languages: In which countries does translation make sense?
Europe is a region well known for its linguistic diversity and high degree of multilingualism among its citizens. There are 23 officially recognised languages and more than 60 indigenous regional languages. Then on top of this you have many non-indigenous languages that are spoken by migrant communities across Europe, as stated by the European Commission […]
The rising need for linguistic adaptation
The global search engine market stood at 185 billion searches worldwide in October 2011; accounting to nearly 6 billion searches a day, over 248 million searches per hour, or 4 million searches per minute. It is hardly surprising to anyone that the search engine market is growing at a rapid rate around the globe as […]
Infographic: Global reach and value of languages online
This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all netizens, but only unleash 6.1% of the web’s total economic value. The infographic furthermore shows […]
Geo-Targeting Tips From Google: Deliver Relevant Local Content
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]
Leveraging Global Content To Drive Success In International Search
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase search traffic and conversions. Some of his key tips included: Develop a shared language content […]
Google.ch 2010 Zeigeist: AKA top searches in Switzerland
This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy Every year Google publishes via its Zeitgeist, the top searches people ran on a specific network such as the Swiss network – Google.ch . A quick analysis […]
The WebCertain Search And Social Report 2010: Free Download
‘The WebCertain Search and Social Report’ has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users in a range of countries, providing readers with a overview of the online landscape in […]